True Religion Apparel to Open 2nd Los Angeles Store on N. Robertson Boulevard

True Religion Apparel Inc announced the continued retail expansion for its growing lifestyle apparel collection with the signing of a new store lease in Los Angeles. This will be the second True Religion Brand Jeans store to open in the Los Angeles area following the December 2005 opening in Manhattan Beach.



This new store will be located on arguably the trendiest street in Los Angeles - N. Robertson Boulevard. Described as "the Mecca for hip Los Angeles," N. Robertson Boulevard houses such high-end boutiques as Madison, Lisa Kline, Nanette Lepore, MAC, Maxfield Blue, Les Habitudes, Ted Baker and Armani Casa, as well as one of the best known restaurants in Los Angeles, The Ivy, known as the place for celebrity spotting.

The N. Robertson store will be the third full-price store retail lease signed this year following one in New York's SoHo shopping district, and one on Collins Avenue in Miami's South Beach, and is expected to open after the SoHo and South Beach stores, which currently are scheduled in the fourth quarter of 2006.

This new store, with 1,226 square feet of selling space, will carry the entire True Religion line of clothing, including Men's, Women's, and Kid's denim jeans, jackets, shirts, T-shirts, skirts, fleece hoodies and pants, as well as the increasingly expanding line of sportswear, including knits, wovens, loungewear and outerwear.

"N. Robertson has always been high on our list of the most desirable retail locations as it combines the exclusiveness of Beverly Hills and the cutting edge coolness of Melrose Avenue," said Michael Buckley, president of True Religion Apparel, Inc. "Our True Religion customer already shops here, so we are simply making our products even more accessible."

"Robertson is one of the top shopping streets in Los Angeles, attracting celebrity clientele and the most fashionable Angelenos and international tourists to this hip retail location," said Jeff Lubell, chairman and chief executive officer. "This is yet another example of our team's commitment to identifying and executing the opportunities that complement our lifestyle collection and our growth strategy."

True Religion Apparel, Inc. is a growing, design-based premium global lifestyle brand. The company designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans.

Its expanding product line, which includes high quality distinctive styling and fit, may be found in premier department stores and boutiques in 50 countries including the United States, Canada, Germany, United Kingdom, France, Spain, Scandanavia, Greece, Italy, Mexico, South America, Australia, South Africa, the Middle East, Korea, Japan, and China.

Source : True Religion Apparel, Inc