Tata Nano: Revolution for car makers & designers

Tata Motors Ltd makes public the world's cheapest car on Thursday (10th Jan 2008), bringing car ownership closer to many middle class millions of consumers in emerging markets.

"Let me assure you and our critics the car we have designed will meet all safety norms and all foreign environmental criteria," Chairman Ratan Tata said as he proudly announces the Nano as "People's Car" at the 9th Auto Expo in New Delhi.


It's an amazing feat no doubt to come out with such a thought for a four wheeler to cost around $2500 (INR 100000) addition money have to put on. Let me give you the complete picture:

Ex factory price - 100000.00
Excise duty - 16% on 100000.00 = 116000.00
Vat - 12.5% = 145000.00
Dealer margin - Rs.3500.00 = Rs.148000.00
Road tax & insurance = Rs.10000.00
Approx. it will cost Rs.1580000.00
All of you will be paying Rs.160000.00

It must have taken a lot of efforts to design such a marvel automobile. Good Job done by Tata Motors. However it is tough time ahead for the government and us "The people of India" to keep up to the changes made by these groups as we are going to face lot of parking problems even traffic problems are going to rise like anything.



Why do we expect Tata to think of the infrastructure and parking space while creating what they're supposed to? Why doesn't a Politician notice the traffic Jam at major cities of India or the condition of the roads in the cities/towns of the country and think of a change? The car (if true) would be an eco-car, which means using it would be better than the existing various class cars. I don't see any reason why Tatas or any other should stop innovating ideas. Of course they're there to make money from consumers. It's the consumers' choices to buy/use the car. It has to be the governments' responsibility to work on improving the facilities of the changing India. Of course there would be tough times ahead for all of us.


Tatas' Rs 1-lakh small car will be 4-seater vehicle and will get 25 kilometers (15.5 miles) per liter and in performance terms will match most of the small car around. Booking will only start on the month of June. People of India are thrilled and many of them are able to resist getting their hand on it. We could see millions of them rushed to Auto Expo to have glimpse of the "Nano." Maharashtra and Delhi made it clear that the owner of Nano should have parking space and it is going to create lot of traffic problems.


The People's Car's has a rear-wheel drive, all-aluminium, two-cylinder, 623 cc, 33 PS, multi point fuel injection petrol engine and lower pollution level than two-wheelers being produced in India, today. The high fuel efficiency also ensures that the car has low carbon dioxide emissions, thereby providing the twin benefits of an inexpensive transportation solution with a low carbon footprint. In short, we can say that "Nano" is environment-friendly car.

Written by
Dhanraj Chakraborty

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